The market for three-dimensional objects is increasing at a staggering pace. As the technology behind these methods becomes more affordable, a growing number of entrepreneurs are deciding to take the leap into such a lucrative sector. Still, creating 3D products from scratch can often represent a time-consuming and costly operation. This is why securing a healthy ROI (return on investment) is important.
Let's imagine for a moment that you have all of the necessary logistics in place. How can you successfully present the services that you have to offer? What tools can be used to attract the intended target audience? Are there any enterprise-level e-commerce solutions that can help? If you hope to transform your 3D dream into a tangible reality, the information presented below will prove to be invaluable.More Than a Single Marketing ChannelImagine for a moment that we are living 30 years in the past. How would a business market its products and services to the general public? Common methods will include television, newspapers, public advertisements, and radio. The most successful organisations will leverage all of these channels in order to appeal to as wide of an audience as possible.Translating this approach into the modern era, we now need to adapt to the digital domain.
This is why a principle known as multi channel marketing should represent a central component of any sales campaign. Multi-channel marketing is simply defined as the ability to use various online sectors with the intention of gaining superior levels of exposure. Some common examples of this approach include:
- Social media
- Blog posts
- Static websites
- Online marketplaces such as eBay and Amazon
This is why they have developed user-friendly marketing platforms so that all of the most powerful tools are found within a centralised dashboard. Not only can you compartmentalise different campaigns into discrete categories, but everyone within your organisation will be able to interact with its architecture within a real-time scenario. Shopify Plus offers more than 20 different marketing channels alongside additional tools such as coordinated payment gateways, customisable themes and real-time reporting. You can therefore ask yourself "how are we doing?" as opposed to "how did we do?".The industry of 3D-printed objects is expected to expand at a frenetic pace.
This is why it is critical to employ a targeted and streamlined approach to multi-channel marketing. Whether you are a beginner or an expert, Shopify Plus will provide you with the actionable insight required to connect with your audience. As an end result, your business will soon be able to rise to the next "dimension" in no time at all.